72% of Your Potential Customers Prefer an App-Based Booking System
In today's digital age, customer preferences are shifting rapidly, with mobile apps becoming the dominant choice for booking services across various industries. A 2023 report by Statista found that 72% of users prefer mobile apps over websites for making bookings due to their convenience and efficiency.
With February half-term camps around the corner, clubs that rely solely on website-based booking systems risk missing out on sign-ups. The Abler app provides a seamless, user-friendly solution to keep you ahead.
Why Customers Prefer App-Based Booking
Modern consumers value convenience, speed, and personalization. Research consistently shows that apps outperform websites for bookings because they offer:
✅ Ease of Use – A streamlined, intuitive experience with fewer steps to complete a booking.
✅ Speed & Accessibility – Apps load faster and provide offline access to key features.
✅ Personalization – 89% of users expect brands to remember their preferences (Adobe, 2022).
✅ Instant Notifications – Push notifications keep customers engaged, reducing missed bookings.
By relying only on website-based booking, sports clubs risk frustrating potential customers who expect a seamless mobile experience.
Are Websites Holding Your Club Back?
While websites have long been the default for online bookings, they come with major drawbacks:
❌ Cumbersome Navigation – Many sites aren’t optimized for mobile, leading to abandoned bookings.
❌ Lower Retention – Mobile app users are 3x more likely to return than website users (Localytics).
❌ No Instant Engagement – Websites lack push notifications to remind users about bookings.
❌ Security Concerns – Many users feel safer making transactions in apps.
Additionally, competition from commercial operators is growing. These providers already use app-based booking systems, giving them an edge. Clubs that don’t adapt risk falling behind.
How the Abler App Solves These Challenges
The Abler app is designed to simplify and improve the booking process:
🚀 Seamless User Experience – A mobile-first design makes booking effortless.
📩 Personalized Notifications – Engage users with reminders, promotions, and updates.
🔄 Higher Retention – A dedicated app keeps customers coming back.
💳 Integrated Payments – Secure, hassle-free transactions build trust.
🗓 Real-Time Booking Management – Keep schedules, availability, and special offers up to date.
With push notifications replacing emails and phone calls, communication is centralised and more efficient.
The Bottom Line: It's Time to Adapt
Sports clubs and camp providers need to embrace mobile booking or risk losing customers to more tech-savvy competitors.
